Author: Lindsay Johnston
You probably don’t need data to know that Raleigh and Charlotte are doing well. The success of large urban metros has been well-documented across the country; They have long-since recovered from the Great Recession, while rural areas are still struggling by and large. Unfortunately, the conversation in North Carolina often turns to “Raleigh and Charlotte are doing well… at the expense of everyone else.” This point of view sets up an urban vs. rural divide that distracts us from building on the unique strengths within each individual region. The idea that our very different urban and rural areas are competing against each other might not be fair, or realistic. The question we need to be asking is how are these areas doing relative to similarly sized geographies across the United States? And more importantly, what can we learn from these comparable areas outside of our state?

Large metros in North Carolina growing jobs at 2X the national rate

Source: Quarterly Census Employment and Wages (QCEW); annual data
Half of secondary metro counties in NC experienced job growth
Data source: Quarterly Census Employment and Wages (QCEW); NC counties only; annual data
Nonmetro job growth lags national pace, but is picking up speed
1 According to the Census Bureau, Currituck County and Gates County are included in the Virginia Beach MSA.